What are Facebook ads?
Facebook ads allow you to advertise your products and services, information regarding your business and connect with new and existing customers through Facebook. Since Facebook is the most widely used social media platform in the world, with more than 2.6 billion monthly active users, it makes perfect sense to advertise where your customers already are!1
There are several options to choose from in terms of ads: image, video, carousel, instant experience, and collection ads. Each ad type can be combined with an ad objective in order to meet your specific business goals.
What can Facebook ads do for my business?
One benefit of Facebook ads is that they’re the fastest, most cost-effective method for advertising online. In comparison to print ads, radio ads, or tv ads, Facebook ads are relatively cheap; in some cases, you can spend less than $10/day to reach hundreds of people. In addition, setting up a Facebook ad takes only minutes.
Apart from cost and ease of set-up, they’re also great for increasing website traffic and sales. Most businesses choose to link Facebook ads to their website and/or store site in order to make purchasing easy for their customers. Facebook also offers Facebook Pixel, a tool used to measure the effectiveness of your Facebook advertising, by taking into account the actions customers take on your website following clicking on one of your ads. Not only does this provide useful insights that can be used to adjust campaigns, but it also makes customer action trackable.
The importance of demographic targeting
One of the largest pain points in advertising is getting your message and products/services in front of the right audience. With Facebook ads, this once difficult task is extremely easy! Through Facebook you’re able to target your audience and ensure those most interested in what you have to offer, are the ones seeing your ad.
Demographic targeting can be done several ways using age, gender, location, behaviors, and interests of users.
How can The Gratzi help my business?
The Gratzi team is well versed in social media marketing and can create, run, and adjust your ads for you! With basic information including your goals, creative ideas, and budget we’re able to make your advertising dreams come true through Facebook.