In today’s world, having a strong online presence is necessary for businesses that want to remain relevant. Maintaining your online marketing can be such a hassle and it’s hard to know exactly where to start. Luckily, once you know the basic importance of having a website, SEO, and Social media, you can combine them to create a powerful foundation for your business’s online presence! All of these online tools and processes work together to build up your business and help you thrive.

The best place to start is with the website. The website is the digital home base where you can control the narrative and represent your brand so that users turn into loyal customers. Your website is crucial for all other online practices or digital marketing. When you own your website you have complete control over design, content, and the message you are trying to send to users. And by own, we mean the website is truly yours! For example, a website built on Wix or Shopify can be adjusted and changed by Wix or Shopify. When you own your website, it cannot be swayed by algorithms or regulations from controlled platforms, it is yours to control and create. When a potential customer sees a website that is well-maintained and professional they are more likely to trust your business. It’s very important to understand the importance of a website and how it works with your SEO efforts and social media.

Social media platforms are where your voice can be heard. It’s the platform where you can easily connect with audiences, build awareness for your brand, and share your message with customers. Social media is a great way to build a community surrounding your brand and build loyal customer relationships. If you need to easily share information and content with your customers, social media is the way to go.

SEO is the key to improving online visibility. Search engine optimization (SEO) is the process of increasing organic traffic and brand awareness through tagging and technical strategy. Over time, SEO efforts will manifest themselves by providing consistent search engine results and showing users the credibility and authority of your website. The vast majority of internet users don’t venture past the first page of Google, so SEO is a necessity for businesses that want to be found online. 

When you combine all three of these powerhouses working together the benefits are endless. Each process compliments the others and when they are all connected you are showing customers just how credible and trustworthy you are as a business.

1. Websites and Social Media: Social media accounts can lead customers to the website through links and helpful content that convince them to want to learn more. When social media accounts are full of high-quality and informative content it will drive traffic to your home base. By seeing what content works well on social media, you can update the content on your website to keep up with the interests of your audiences. 

If you need help with the Big 3, then you’re in the right place! The Gratzi has just the team to help with your website, SEO, and social media marketing. We will work with your business to build an online presence that will bring you more customers and trust with Google. So don’t hesitate, to give us a call today to get started! We can’t wait to help!