Let It Glow Holiday Lights
Project Overview
Let It Glow came to The Gratzi as a new business wanting to establish their online presence. This included a new website, search engine optimization, and Google Business Profile optimization. With these three essential services, they would be able to reach a wide audience in the short holiday season.
Being a one-page website, clarity and simplicity were key factors. Information needed to be easy to understand and calls to action needed to be present. The client ended up with a eye-catching site that showed off their work and services.
In addition to the new website, SEO was implemented to move them up on Google. Using relevant keywords, The Gratzi was able boost visibility in a relatively short amount of time. This, combined with Google Business Profile optimization, got them to the top of searches just in time for the big holiday season.
Services
Website Type
Industry
Consumer Services
The Gratzi Gives Results
Website Design
Let It Glow wanted a simple one-page website that was easy to navigate and understand. The Gratzi developed a site that had a good balance of both images and information. For such a visual service, a large gallery was essential. The client also wanted multiple calls to action so that communication could be fast and easy. A custom contact form made client inquiries easy to manage, going directly to the business owner’s email inbox. The client ended up with a visually interesting and straightforward website that made it easy for customers to learn about their services.


SEO
The Gratzi SEO team worked with Let It Glow to create a list of strong keywords to optimize for. With monthly optimization and SEO page creation, this client has been climbing up on Google search results for residential holiday lighting and are ranking for all of their keywords.

Google Business Profile
The Gratzi team created a new Google Business Profile and optimized it with photos, company information, services, and posts. With monthly updates going out throughout the year, Let It Glow was able to stay relevant, even in the off season. Going into the holiday season, their page saw a 120% increase in interactions and huge leaps in calls and website clicks.
