In today’s world, AI is everywhere and it’s here to stay. Within the last few years, AI has grown significantly in popularity and has become very prevalent in the online space. It’s in your website content, on all of your social media platforms, and even your virtual assistants, Siri and Alexa are AI. Today, it’s almost impossible to stay completely away from the use of AI so it’s important to know what to look for and how to spot it.

AI or Artificial Intelligence is a technology that is constantly evolving and trying to simulate human intelligence as a machine. The system is able to learn and adapt from training data and machine learning in order to continuously improve itself and provide more helpful information. It is used across multiple industries including healthcare, finance, and even transportation. AI is a very significant technical advancement but it often raises controversy due to ethical, privacy, or employment concerns.

Common ways that we use AI in our day to day lives are through virtual assistants, facial recognition on our mobile devices, Chat GPT and so much more. You sometimes probably don’t even realize you are using AI. One major draw towards the use of artificial intelligence is how easy it is to navigate. Take Siri or Alexa for example, all you have to do is ask them any question and they will have an answer for you within seconds. Have you ever made use of Chat GPT or another software like it? Well Chat GPT can produce helpful and unique content with the click of a button. So since it’s so easy to use, it seems like the only option. Right?

AI-generated content has become very popular within the last few years. Students are using it for their essays and school work, businesses are using AI to generate website content, and it can sometimes be very difficult to detect. Often times the tone of AI-generated content is different than content written by an actual person. It is often repetitive and unrealistic and lacks the warmth and emotion of human written content. However, AI is learning how to more closely emulate the human writing style so it can be very tricky to determine how certain content was written. 

When writing content for a website or a blog the main goal should be to improve the experience for the user. Content should always be written with them in mind. It’s more important that they understand and find your content useful rather than just generating it for the sake of having content. People will visit your website, but it’s up to you what type of experience they have once they get there. When a user reads content that seems off or written by an AI they might not want to continue reading and even further they might not want to do business with your company. It’s very important to connect with your audience and make them feel valued by you as the business.

Low-quality content is a lot less likely to rank well in search engines and it can damage the reputation of your website. AI has a tendency to write poorly written, inaccurate, or unoriginal content that is not as well-received by customers. Just because AI is faster and often means less work for you as the business owner, doesn’t mean it’s the best option. Not to mention, Google isn’t a big fan of AI-generated website content.

In March of this year, Google released a helpful content update that really showcased how they feel about AI-written website content. This core algorithm update stated that AI-generated content did not meet Google’s standard for helpful content and would be penalized if discovered. They acknowledge that this content is not original or quality content that will be useful to users.

Luckily, if you are in need of helpful content not written by AI you’ve come to the right place. The team at The Gratzi has years of experience with writing helpful website content for small businesses. All of the content that we create for our customers is original and helpful to users. We believe that it’s important for users to have a quality experience on each website that we work on. Get in touch with The Gratzi today to get started on improving your website content.