What is the Purpose of Having a Blog
What is The Purpose of Having a Blog?
In the digital world today, it is important for businesses to have an online presence. While having a website and social media presence are seen as the main resources to reach audiences online, they aren’t the only way to connect with customers. Blogs are a great way to relate to your customers and continue to build your online presence and credibility. Let’s take a deeper look at blogs and how they can enhance your business.
What is a Blog?
A blog is a featured online publication that addresses a specific topic and includes articles and commentary from one or more authors. It’s a way for businesses to share their knowledge on a topic and build their credibility in that industry. Your blog is a way to provide answers to questions your customers have asked and allow them to learn more about your service or product. This is what increases your brand visibility by giving Google context to read and pull up in the search results. Companies that create and post blogs regularly produce an average of 67% rate leads a month than businesses that don’t have a blog.
Different Types of Blogs
- Personal
- Business
- Niche-specific
- Educational
Benefits of Having a Blog
Blogs are incredibly beneficial to businesses. For starters, it is a way to increase search traffic to your website. A well-created blog found on Google can bring an influx of new leads who are looking for an answer to the question they are hoping to find. If you answer questions in your blog that you typically get from your customers, this can also reduce the overhead of your administration. Blogs are also a way for you as a business to learn about your customers’ needs and wants. Taking time to understand what your customers are looking for is important to growing your business. Your blog makes it easier to access this information, rather than having to look elsewhere for this information.
Having a blog is a great way to drive social media traffic as well. While gaining a following on social media is awesome, that doesn’t mean that these followers are going into your marketing funnel. That’s where having a blog comes in! You can connect your blogs on your social media by linking them. A simple ask such as, “Visit my blog” can be all it takes to make a good first impression. Once that first impression is made, you can start asking questions like “Join my email list” or “View our services” and get them in the marketing funnel!
How To Get Good Blog Results
- Remain consistent: Consistency is key! Being consistent can aid in building your client list, your thought leadership, and the amount of content you can post on social media.
- Utilize keyword research: Find keywords that are relevant to your target audience and the questions that they have
- Use images: Using visually appealing and engaging photos can increase engagement on your blog. Readers can share them on social media, furthering your blog’s reach. Blogs with images also have 94% more views than blogs without.
- Content is king: This is the heart of your blog. Make it relatable to your audience.
- Amplify your content: Expand your brand visibility by sharing your blog on social media.
Common Mistakes To Avoid When Blogging
- Neglecting your customers’ needs: Much like running your business, you need to understand your customers’ needs while writing a blog.
- Inconsistent posting: If you want your blog to work, you actually need to post quality content consistently to please your audience (and Google).
- Ignoring your analytics: Your analytics are your gateway into understanding what your customers are looking for. Use this information to come up with topics to write about.
- Not having an SEO-optimized blog: You want a blog with SEO optimization to help it be found on Google. The lack of SEO does nothing to improve your visibility.
- Overloading with sales content: No one likes reading a sales pitch when they’re looking for a simple answer. Make your blog conversational and easily readable.
Let The Gratzi, Inc. Help With Your Blog!
Blogs are the best way to relate to and learn from your customers. It can aid your business in creating more engagement as well as sharing your messaging and voice. We can’t forget to mention that it helps build your credibility online so you can be found on search engines. When you’re looking for a cost-effective way to reach your audience and get them through the marketing funnel, blogging is the way to go! Not sure where to get started? Reach out to The Gratzi, Inc.! We’d love to help you on your digital marketing journey.
