Why do Google Reviews matter? There are a number of reasons why Google Reviews are crucial to your business’s success. For starters, it helps you raise brand awareness. Google Reviews are a way to help you with your Search Engine Optimization. These two things working together will help you rank higher on Google, making it easier for potential customers to find you online!

Google Reviews also allows you to receive feedback on your business from customers. About 3 in 4 customers end up leaving reviews on review sites like Google for businesses they have engaged with. Looking at these reviews gives you the chance to see what products or services your customers are interested in, how your customer service is being received, and a plethora of other useful information. This can be used to help you focus on areas to improve or areas that you can continue to grow!

One of the biggest reasons why Google Reviews matter is that fact that good reviews can help build brand trust. Customers tend to lose trust in a business that does not have fresh, regular reviews, which undermines its credibility. Don’t let the lack of reviews be the reason potential customers don’t work with your business. 54.7% of customers check at least 4 product reviews before making a purchase. If they deem that they’ve seen enough good reviews, they are more likely to work with you.

88 percent of U.S. small businesses with a website agree that it’s made it easier for customers to find their business. Someone shopping for something online is looking for a quick solution most time. If they aren’t able to find any information about your company, chances are they’re going to look for another company that has information readily available to view.