Business Owners! Have you heard of the term, “Iced Innovation?”
If not, it’s a good thing you’re here! Iced Innovation is sneaky and can easily freeze its way into a business – even if sales are better than EVER!!
An example of Iced innovation is the mindset that, “Our business’s website is good enough as is.”
It is a term that is coined to define the attitude surrounding, “good enough.” If something is Iced, it’s frozen, or stuck!
When we say “Innovation”, we’re not talking about a new product line or service. We’re talking about your business’s marketing strategy, and striving to make it better. While your new offerings might help you grow, if you don’t tell people about them, it won’t do much!
Your business may be “stuck” or “frozen” in an excellent spot – maybe the best spot ever, but you should be prepared for when the ice melts! As most business owners can agree, permanence is absent in the world of entrepreneurship!
If you fear that your business may be starting to freeze up when it comes to innovative marketing – there is good news. The Gratzi is here to help you!
Here are a few questions to help you identify where you may be at with your business’ online presence:
1. Do you know when your business website was created?
Chances are— if it was created 3-5 years ago, it is already on its way to becoming outdated and is probably ready for some fine-tuning/updates, at the least.
**It’s extremely important for some small businesses to remember that your competition is no longer just another local business in the area. It’s also Amazon, Netflix, GrubHub… the list goes on! Today, people have certain expectations when it comes to “shopping” online, and if you can’t meet those, you’re missing out on not just one sale – but MANY more future sales!
This is EXACTLY the reason that Small Businesses MUST embrace technology - Let’s continue.
2. Can a customer quickly, and easily find what they are looking for on your website?
3. Can a customer navigate through your site on a mobile device? Pick up your smartphone and give your website an honest review.
4. Does your business look legit? Is the website secure? If there is the slightest chance that your website looks scammy or out-of-date, people will not trust you, and you will lose that business immediately.
Over the last decade, the internet made tremendous strides in what companies can offer their customers online. Now, people can ultimately run their entire lives from a smartphone! In doing so, all this amazing progress has also created, The New Expectation from online customers.
Online customers are so accustomed to receiving whatever they need/want at their fingertips – if you’re not able to give them that, forget it! You’re missing out on your new age of customers that want to spend money with you…
If you feel that Iced Innovation may have already snuck its way into your business, don’t be embarrassed, and don’t worry!
There is some fantastic news!
The internet has created this expectation of immediate gratification, but it has not prevented small businesses from providing the same wonderful, gratifying experience to their customers!
It does not matter the size of your business – the internet is for ALL – and The Gratzi knows how to give your customers the online experience they want and NEED for your success.
If you plan to run your business for a long time, this is a no-brainer! Invest in your business’ future before it freezes over!