When it comes to online reviews, small businesses should definitely pay close attention! Customer reviews give you a chance to build trust, strengthen your reputation, and make more sales. Taking the time to respond to reviews (the good and the bad!!) also shows that you are a business that cares. Here  are some key reasons reviews should be a part of your marketing strategy:

Reviews are one of the first things customers see when they find your business on Google. You want to make sure you give them a good first impression. Did you know that reviews also factor into the  Google algorithm?! If Google sees that your business has positive reviews, it is more likely to show your business listing first!

Seeing what real people think of a business is a huge contributing factor to influencing customer buying decisions. Customers want the truth, so they pay attention to what previous buyers have to say!  Personal accounts are more powerful than you might think.

When you get a glowing review you should respond every time! It shows that you are active and that you take pride in your products and services. Even MORE importantly, when you get a less-than-perfect review you also need to respond. Reviewers expect a response from businesses, so make sure you do! When you respond to low reviews in a polite way, you show that you care about good service.  Potential buyers are waiting to see how you respond to both the good and bad feedback, so make sure you stay on top of both! Even a low review can be turned around with an appropriate and courteous response.

If you’re looking for more information on how you can improve your digital marketing and connect with your audience, The Gratzi, Inc. is here to help with all of your digital marketing needs. Get in touch with us today and if you learned something about reviews, put it into action and rate us on Google! Thanks for being a loyal client and remember to always keep reviews in your marketing plan! – The Gratzi Inc.