What Does it Mean to “Rank On Google”
Understanding How to Rank On Google
The digital world is constantly evolving and that means marketing tactics have changed in order to keep up with these changes. One of the biggest changes that we’ve seen has been the utilization of digital marketing, especially with our websites and being able to find them online based on their rank on Google or other search engines. According to SEMRush, there are “5.9 million searches per minute which is roughly 8.5 billion searches per day.”. If you don’t know where you stand on Google, this could be detrimental to your website’s visibility to potential customers. Understanding how to rank on Google is absolutely crucial to building your online presence and we’re here to help!
What Does It Mean?
So, what does it mean to “rank on Google”? Ranking on Google refers to what page Google puts your website on in its search engine. This is decided by Google’s algorithm, which is the step-by-step instructions or rules that are designed to perform a specific task or solve a problem. Google’s algorithm ranks businesses based on factors such as relevance, quality, and the importance of finding according to Profiletree.com.
How it Works
Google monitors a number of factors that tie in with how it ranks websites. These factors all work together to help boost your website’s visibility to potential customers and increase your company’s credibility. Factors that influence Google’s ranking include:
- Relevance
- Quality content
- User Experience (UX)
- Engagement Metrics
- Technical SEO (Search Engine Optimization)
- Keywords
- Backlinks
It is important to remember that it “can take a new website 3-6 months to see organic traffic” as stated by SEO.AI. SEO.AI also shares that “An established website, especially those that have engaged in SEO practices before, might see improvements in as little as a few weeks to a couple of months.” Regardless of how much work you pour into your website, it will take time to see the results of your efforts. Remain patient and know that you are making a long-term investment in the growth of your website and company.
How Does it Help Businesses?
You might be asking, “How does ranking on Google help me?” For starters, the higher you rank on Google means that Google deems your website as credible, which boosts your position on Google search engines and improves your visibility to potential customers. SEMRush statistics show that “top-ranking organic search results see a 22.4% click-through rate (CTR)”. This means that 22.4% of websites that utilize Search Engine Optimization (SEO) and other digital marketing methods see 22.4% more potential visitors on their websites than companies that don’t prioritize their website, SEO, or other digital marketing efforts. This is exactly where you want your website to be found!
Most customers click on the top couple of searches on Google, meaning if you aren’t on the first page, you probably won’t be found as easily or gain new potential customers. Your website is the most prominent place customers are searching for you, but there are other areas to boost your online presence that can be linked back to your website for better credibility.
Other Ways to Boost Visibility
- Social Media – Create fun, engaging content and connect with your audience
- Blog posting – Having industry updates, and educating customers on frequently asked questions
- Mobile User-Friendliness – Ensure that your website is easily readable on mobile devices
- Google Business Profile – Display business information like business hours, location (Maps), reviews, and more for customers to view
How The Gratzi Can Help You Rank on Google
Your website and SEO efforts are extremely important factors in creating and maintaining your online presence. Consistently updating your information and website is also a pivotal practice in order to stay at the top of Google’s search engine. If you aren’t sure where to start, contact us at The Gratzi, Inc.! We’ve been providing website development and SEO services since 2012 and we’ve perfected the science behind getting websites to rank on Google. Let us help you boost your visibility today!
