Have you ever wondered how certain websites show up at the top of Google searches? Have you ever noticed the word sponsored above them? These are a type of Google Ad that’s called a Google Search Ad. Google Ads is what Google calls their pay-per-click program that aids businesses in gaining visibility across Google platforms. There are multiple different types of Google Ads including display ads, shopping ads, YouTube ads, and the one you’re probably the most familiar with, the search ad.

Google search ads appear above organic results when someone makes a Google search. Google ad campaigns are attached to a list of specific keywords that represent what the business is trying to rank for. This means that when a keyword is searched the Google ad is likely to appear right at the top of the search results. A great example of this is if someone searches for “running shoes” a shoe store can display their ad at the top of search results increasing their visibility. The main difference between ads and organic search results is that businesses pay per click on their Google search ads. That means that every time a user clicks on their ad they are paying for it! 

So, in order to run a Google Ads campaign you need to have the budget for it. This can seem very daunting to have to pay per click, however, ads have the ability to bring in a lot of potential customers for your business. So, if you have the ability to invest in Google Ads it is definitely a smart decision.  

As a small business, it can be difficult to get leads and build a reputation with Google. SEO (Search Engine Optimization) is a very good way to improve organic search, but if you are in need of a temporary boost Google Ads sometimes work faster than SEO. A good example of an optimized Google Ads campaign is if a business were to invest in Google Ads while they are waiting for their SEO to increase their Google rankings. Then, once you’ve gotten to those higher rankings, you can discontinue your campaign and focus on SEO. Because, unlike SEO, when you turn off your Google Ads, your business stops showing up on the top of Google.

The biggest issue with using Google Ads as a small business is the cost. Every time a user clicks on one of your search ads you are charged a fee for their click. This includes even if someone accidentally clicks on it or only spends a few seconds on your website. This cost can vary depending on the competition surrounding your specific ads or business. Another common issue with Google Ads is the complexity of setting up and maintaining the campaign. There is a lot of research that goes into choosing keywords and creating the layout of your ads. This could be an issue for a business that doesn’t have a lot of time to spend on their Google Ads. 

There are plenty of benefits to Google Ads if they are done right. If you are making more money as a business from online traffic than you are paying for your ads then you have a very successful ad campaign. Google Ads will put you right in front of the users searching for goods and services related to your business. The majority of searchers don’t scroll past the first few results on the page so having a sponsored ad will give your business a real advantage. 

If you’re interested in Google Ads but need someone else to handle them for you, then you’ve come to the right place. The Gratzi Inc. has just the team to help you manage your Google Ad campaign. Here at The Gratzi, our goal is to make it easier for your business to gain quality leads so that you can increase your online presence. 

Contact a team member at The Gratzi today to get started! We can’t wait to help you with your Google Ads campaign.