Web Design and Its Impact on Your Digital Marketing Strategy
Web Design and Its Impact on Your Digital Marketing Strategy
In the digital world, a website is the front door to a business. That’s because it’s often the first impression potential customers have and it shows them everything they need to know about your brand. Web design is the creation of a website, including the visual aspects, layout, navigation, images, and functionality. Having a well-designed website will give customers the information they need about a business in a more credible way than just social media or a Google Business profile. While those are helpful, a website is the cornerstone of your online credibility. It’s the foundation for all your digital marketing efforts, setting your business apart from the competition and ensuring visitors keep coming back.
First Impressions Matter
Imagine you are looking for a business and their website is outdated, slow, and overall just not aesthetically pleasing, right away that’s going to send a signal that they might not be the best option to work with. First impressions matter, and for potential customers, a beautiful website leaves them much more satisfied and likely to work with a business. According to a recent Forbes Advisor article, 57% of users won’t recommend a business with a poorly designed website. Website design isn’t just about looks – it directly impacts, SEO, Social Media, and any other digital marketing efforts. After all, what’s the point of driving traffic to a site that doesn’t convert visitors into customers?
Building a positive brand perception is key to growing your website traffic through digital marketing. This is because trust is the foundation of customer relationships and when people trust your business, they are more likely to refer you to friends and family. Customers want to see that your company values their needs and delivers quality goods and services. Beyond just looks, the functionality of your site can have a direct effect on SEO and gaining site visibility. If your website isn’t mobile responsive, or fast, or if it doesn’t have clean code Google won’t push it up in the rankings.
Upgrade or Replace?
How can you fix this if your website is outdated and not responsive? Well, a new website is always the first option because it’s a fresh start, but you can always update your current website and try to optimize it for SEO. It all depends on how well your website is still able to run. It’s important moving forward to focus on user experience, mobile responsiveness, visual content, consistent branding, and having enough call-to-actions. User experience just means any way to improve the time spent on your website for the user, this can be visually or functionally. Mobile responsiveness includes making sure that your website looks just as good for mobile devices as it does on a desktop computer. There are so many ways to improve your web design to increase traffic and improve user experience.
Trust The Gratzi for Your Digital Marketing Needs!
Web design is such an important tool when it comes to achieving your marketing goals, whether that’s to see better rankings, or to get more business, your website is crucial to the process. So don’t neglect your online branding, it may be time for a new website or a re-design. Luckily The Gratzi Inc. has just the team to help! We love helping local small businesses with all of their digital marketing needs and making sure that they are optimizing their efforts and reaching new customers. Not only will we help you with web design, but we’ll make sure you’re getting the rankings you desire! Our goal is to help you show your customers that you are trustworthy and worth working with. So if you’re ready – get in touch with The Gratzi Inc. today and get started with your digital marketing.
