OG Images: An Important Part of Digital Marketing!
What are OG Images?
You might not know the technical term, but you have definitely seen an OG image before. It’s that image that shows when you share a link to a website on social media. An OG (Open Graph) image gives viewers a preview of what is on the page and gives more incentive to click on the link.
If you don’t have an OG image set up for your website’s pages, it can look unprofessional and actually hurt your click through rate! Which link would you rather click on?
TIP: Want to check if your website link has an OG image? Just paste your URL here to check!
Why Should I Care?
Your content should always be created with sharing in mind. Social media is an easy and effective way to get more eyes to your business’s website. Whether it is sharing a link with friends, or creating a paid Facebook campaign, you need to have your links looking attractive and “clickable”.
OG images allow you to make a great first impression to your audience. It shows your personality before the viewer even clicks on the link. It also gives another easy opportunity to push your brand out with graphics and logos. By far, the biggest advantage of having an OG image is the boost it gives to engagement and click through. Giving a preview of the content behind the link builds trust with your viewer.
What Do I Need For an OG Image?
- To start, your image should always feature your company logo. You don’t know where and how your link might be shared, so it’s always a good idea to have it branded.
- To help even more with your click through rate, you should have a call to action. It can be as simple as “click here to learn more”. You can also have the title of your page or blog be the call to action. Either way, you want to give a good preview of the content.
- Of course you want to have an eye-catching image. Use bright colors, and easy to read fonts. Remember, you only have a second to capture the viewer’s attention, so make sure it’s relevant and appealing!
- The best dimensions to use are 1200 x 630 pixels. This gives you the most space to work with and looks the best across all social media sites.
How To Make An OG Image
There are a lot of ways you can create an awesome OG image. Canva is a great choice for making one quickly and easily.
You can also use programs like Photoshop or Adobe Illustrator. This gives you the most flexibility in your design. If you don’t have the skills or time to create one yourself, The Gratzi is here for you. Just give us a call!
In A Nutshell
OG images are the first impression for your viewers on social media. They give a preview of your content and help to build trust and validity to your business. A good OG image is just as important as your content (maybe even more!). Social media is a visual platform, so make your image as eye-catching as possible. When people are scrolling, you want to make them stop and click!
If you need help with designing your OG image, The Gratzi is only a call away. Our designers can help make your business pop on social media!