What are your digital marketing assets? Anything that represents your business online is an asset for your digital marketing. For example, your website, social media, Google business profile, and some of Google’s free tools are all available to you in order to improve your online presence. But what happens if you don’t own these assets? Well, not owning or having control over these tools can give your potential customers an incorrect image of your business and what you have to offer. Customers could have access to outdated information or content that you can’t change or correct and this can bring confusion. Owning your website and social media accounts while making regular updates can give you a big head start on other companies and show your customers that you are a trusted business. 

When you use website builders, instead of an open-source CMS like WordPress, you often have limitations when it comes to customization and flexibility. Using an open-source CMS will give you more options when it comes to designing and editing your website. Another downside to “renting space” is that sometimes your subscription price can just go up without much notice or a reason. You will have to pay a higher price to keep your website up and running. The point is, that owning your website and being able to easily edit it whenever you want is a very important part of controlling your online presence.

Social Media is a great platform for updating your customers on current happenings and marketing your services. If you don’t make updates to show that you are active, customers can get the wrong idea about what you have to offer as a business. When it comes to optimizing social media efforts you need to make sure that there are recurring updates from a business account so that your customers see your continuous effort being put into the space you have. If you are posting business updates from a personal account your customers can see all of your old posts and updates. It’s important that you have a business-specific account with your up-to-date business information, and it’s just as important to have access to this account!

Google Analytics is a powerful tool that helps you track and understand your website traffic. It shows you where visitors are coming from, what they’re looking at, and how they interact with your site.

With Google Analytics, you can:

By using Google Analytics, you can make data-driven decisions to improve your website and attract more customers. Anyone with a website can set up a Google Analytics account by adding the tracking code to your site. Once the two are connected it will start collecting user data. 

Google Search Console is a free tool that helps you monitor your website’s performance in Google Search. It provides insights into search traffic, click-through rates, and potential security issues.

To get started, simply sign up for a Google Search Console account and verify ownership of your website. Once verified, it will start tracking data. If you need help with this the team at The Gratzi is always available!

To make the most of Google Search Console, be sure to:

By using Google Search Console, you can optimize your website for search engines and attract more organic traffic.

If you need help with handling all of these different platforms, the team at The Gratzoi Inc. can help. We love helping local small businesses with all of their digital marketing needs and making sure that they are optimizing their efforts and reaching new customers. Not only will we help you create these assets, but we’ll make sure you’re the owner of them! Our goal is to help you show your customers that you are trustworthy and worth working with. So if you’re ready get in touch with The Gratzi Inc. today and get started with your digital marketing.